Sticky Life Home Page Redesign
When I took over Stickylife.com in September, it felt like I got the keys to a Corvette but the catch was that it wasn't assembled yet. This was my first experience using a web builder instead of just writing my own code. While its advertised as easier, I would argue its harder haha.
01
Research
Much research went into this site right from the jump. I needed to understand what the top products were, top pages, top keywords, and understand this user's needs for being on Stickylife.com.
02
Insights
Prioritize: Keywords, key products, mobile experience, and elements that were harming performance.
03
Implementation
I first started with disabling the faulty hero banner and made my way to replacing it with an evergreen banner that would capture the look and feel of the site. Next I brought the key categories front and center to help users effectively navigate.
04
Impact
This homepage update saw an increase in revenue (+37%), conversion rate (+21%), engagement (+8.76%) and increased organic traffic by 23% breaking the historic record for organic traffic (next closest date was in 2018).
