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The retractable IKEA shades start rattling because Birdie has decided they are her morning enrichment activity. “Birdie, leave it alone,” I say, already negotiating with gravity before I have had a cup of Maxwell House. The local favorite. Then the Amazon heater we bought two years ago lets out a dramatic beep. Not because it is doing anything useful, but because Behr is mashing the buttons like he is launching a space shuttle. “Behr, turn it off!” Morning roll call complete.

At the beginning of 2025, our email marketing was in dire straits. Once a steady source of income, our weekly email sends had dwindled to nothing. By early June, email marketing—a crucial aspect of eCommerce—barely registered on our revenue dashboard. On June 1, we decided to reignite our email efforts. Over the next four months, our email channel transformed from a neglected list to one of our top five revenue sources. This shift demonstrated how quickly, when treated like a

09/20/2025 - By Kendall Dale Executive Summary A year ago, StickyLife.com was flat. Today it is a search-driven DTC brand with real momentum. +26.5% year-over-year revenue +20% orders:  9,712 vs. 10,550 +118% items sold Conversion rate up about 35%:  2.0% vs. 2.7% Organic search now drives 48% of revenue Core Web Vitals:  Cumulative Layout Shift reduced from 0.2 to 0.001 The turnaround came from treating SEO, UX, and pricing as one growth engine and executing like a product