Live m.a.s.
marketing automation stystem
Live MAS (Marketing Automation System) was developed to eliminate manual marketing processes and ensure campaigns launched accurately and on time. The system automated key workflows across multiple platforms, freeing up resources and reducing errors to deliver better results faster.
01
REsearch
The project began with an in-depth analysis of existing marketing workflows, identifying time-consuming bottlenecks and areas prone to human error. Interviews with team members and stakeholders revealed key challenges, including delays in campaign launches and difficulty maintaining consistency across platforms.
02
Execution
Building a Seamless Automation Workflow
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Custom System Design: Created a tailored automation solution that integrated with existing tools and platforms.
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Scalable Framework: Designed the system to handle increasing marketing demands and future growth.
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Iterative Testing: Conducted rigorous testing to ensure reliability and accuracy before full deployment.
03
Insights
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Automating repetitive tasks allowed the team to focus on strategy and creativity.
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Real-time monitoring and error detection were critical for maintaining campaign quality.
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Scalability and flexibility were key to meeting evolving marketing needs.
04
Impact
Live MAS revolutionized the marketing process at Hc Brands by :
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Reducing campaign setup time by 50%.
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Eliminating manual errors, improving accuracy across all campaigns.
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Enabling faster turnaround times, allowing for more agile marketing strategies.
By automating repetitive tasks and streamlining workflows, Live MAS empowered the marketing team to operate more efficiently and focus on what truly matters—driving results and saving an estimated $30k a year on human erro.
