MyKoozie Home Page Redesign
Fun redesign and UI build.
01
Scope
The reality was that MyKoozie was a site that didn't do too much as far as revenue goes but managed to keep booking bulk orders here and there. With an order from the Executive team to kill the site I fought back with the channel manager to give the site a new breath of light for a last ditch effort. While the results were more or less flat the process of designing and building this was just fun.
02
Iterations
With our sights set on bringing MyKoozie back to life, I began iterating based on our research goals: bring our key products forward and simply the page experience.
03
Experimenting
It sounds really silly but I wanted to learn how to make a shimmering effect or when the user hovered over the icons to create a little moment of fun and delight - but I had never coded something like that before so I had to get creative.
04
We won!
The site is still up and running today and we accomplished our goals while also increasing the number of categories visible to users in the first fold.
