Custom Signs Home Page Redesign
The Custom Signs homepage was refreshed to improve navigation, enhance usability, and better guide users toward completing their goals.
01
Research
Following a rushed prior implementation of the Custom Signs homepage and key categories, we began noticing a decline in performance. Recognizing the urgency, we quickly took action to revitalize the page, focusing on addressing pain points and optimizing the user experience to drive better results.
02
Analysis
Session recordings revealed a major issue: users were unclear on what to do next or where to go to complete their goal of "buying a sign." To address this, I began my analysis by examining competitors in the same keyword space, focusing on top-ranking pages in the SERPs to identify successful strategies and user flows that could be adapted to improve our page.
03
Implementation
To resolve user confusion, I introduced a dropdown call-to-action in the hero section, making it clear how to start the process of "buying a sign." Additionally, I rebuilt the entire page, restructuring content and navigation to improve usability and better guide users toward their goals. This redesign provided a more intuitive and effective experience for visitors.
04
Impact
This update saw an increase to revenue by 28.88%!
